Whether you’re starting a photography business from scratch – or wanting to discover how to improve the profitability of a photography business you already have, you will find the tips revealed in this article, and subsequent articles, very valuable – I sure have.
You see, starting a photography business is like starting your car – if you have the “keys” it’s a whole lot easier and faster than if you don’t have the keys.
There are 3 major keys to starting your photography business (or improving the one you already have) . Let’s talk about the first “key” in this article.
Starting a photography business Key #1: Smart Pricing Skills –
Here’s 5 secrets regarding your pricing that will make you a lot of money with your photography business:
1. Decide NOT to keep your prices really low – it’s just not necessary. If you keep your prices low – you won’t make hardly any money, and you’ll be gone before you even got started. If people are not hiring you right now – it’s NOT because your prices are too high. Not a chance. It’s because your marketing is not effective and you can’t sell effectively.
2. The actual prices aren’t anywhere near as important as the WAY you merchandise them. For example – I have discovered that packages (or “collections”) almost always outsell a-la-carte pricing – so offer packages. This makes the decisions much easier for your clients and prospects. (I suggest you also offer a-la-carte pricing, too, so you can use this to your advantage – see #3 below.)
3. Always state how much your clients will save by choosing a certain package over investing in individual images one at a time. So you set your a-la-carte prices substantially high – fair – but high. Then you